Marketing of Coca-Cola

What I have learnt with this blog?

2005-04-29T08:46:00.000-07:00

Creating this blog has allowed me to create a blog, something which I wouldn't have tried if I hadn't to do this. Moreover, I have discovered some new marketing themes with blogs of the other students and I have learnt about the marketing of Coca Cola brand. For example, I have discovered an innovative product which they are launching: The Coca Cola zero, the same taste as Coca Cola without sugar.

It’s quite easy to create a blog, the first time it’s long because you have to registered on different website. But, Flickr doesn’t work all the time so it’s stressful. Furthermore, it’s interesting too to receive or to put some comments on blogs. That’s a way to ask questions or to answer things about different themes.

To conclude I think I will create one blog for my curriculum vitae in order to help me to find work placements or jobs and maybe create some about my holidays with my best pictures.

I hope you have enjoyed to visit my blog and if you know interesting stuff about my subject, you can send me a comment!!!

Coca-Cola Center for Marketing Studies

2005-04-26T00:43:00.000-07:00

The Coca-Cola Company has found The Coca-Cola Center for Marketing Studies with Nielsen, M/A/R/C/ Inc., Audits and Surveys, MRCA, and the membership donations of an extensive list of leading firms on the MMR Board of Advisors.

The Center has been established in 1986, seeks to advance professional marketing education and to identify and develop new programs and methods which will better serve the marketing community's needs for education and information. The Master of Marketing Research Program, an internationally recognized graduate program within the Terry College of Business, is administered by the center.

The center also works to maintain and strengthen relations with the business community.

If you want, you can go to the website

Questionnaire about drinks

2005-04-16T06:07:00.000-07:00

I have created a questionnaire about soft drinks in order to have some informations about the market of the drink and specially the Coke market.

If you are interested in the subject of drinks, you just have to go on this link which is going to help me to do my survey.

Thank you!

Cola Corner

2005-04-12T02:08:00.000-07:00

If you are a fan of the Coca-Cola brand and items, you will find on Cola Corner website all stuffs which you are looking for.

You will find some watches, bottles, vehicles, artworks or others items...

Otherwise if you are a real fan, you can go to visit the shop in Buena Park, California.

This shop is not affiliated with The Coca-Cola Company.

Coca-Cola Zero

2005-03-29T03:18:00.000-08:00

Coca-Cola Zero
Originally uploaded by augberry.

The new drink of Coca-Cola with the same taste and any calories

What's the new Coca-Cola?

2005-03-29T03:09:00.000-08:00

Coca-Cola North America announced the 21st March that it will introduce Coca-Cola Zero, a new zero-calorie cola, in the United States in June.

Coca-Cola Zero is exactly what young adults told them, they wanted real Coca-Cola taste and zero calories.

Coca-Cola Zero will be supported by an extensive marketing campaign including television, radio, print, and out-of-home advertising, on-line activation, and sampling programs. “Coca-Cola Zero’s personality will be different than any of our other brands, and our marketing will reflect that with some fresh ideas we haven’t tried before,” said Christine Holland, director of marketing.

For the curious who can’t wait until June for their first taste of Coca-Cola Zero, a special Coca-Cola Zero sample pack will be listed on eBay, the World’s Online Marketplace, in early April.

Buzz marketing

2005-03-25T02:35:00.000-08:00

Coca-Cola has find how to speak to the children!!!

In order to launch HI-C, the new drink of Coca-Cola, an acidulate taste drunk with a straw.

The firm has placed 2 millions of comestibles tattoos in adverts which are positioned in adolescents magazines.

The principle of this funny of tattooing: once stuck on the skin, the child can lick and ink it until it disappears!

That's a powerful gadget for the children who can thus shock their mom while raising their tattooing while consuming even more sugar.

That's a new way of communication which has conquered, 10 000 readers of the targeted magazine. They connected themselves on Internet to ask even more for free samples.

You can visit the web site.

About the Coca Cola Company

2005-03-11T04:31:00.000-08:00

The Coca-Cola Company exists to benefit and refresh everyone it touches. Founded in 1886, the Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. The corporate headquarters are in Atlanta, with local operations in over 200 countries around the world.

If you want to know more about the firm and the products, I invite you to go on the web site of the firm.

Logo of Coca-Cola

2005-03-10T23:59:00.000-08:00

Logo of Coca-Cola
Originally uploaded by augberry.

This is one of the logo of the firm Coca-Cola

Presentation of me and the topic of the Blog

2005-03-04T09:13:00.000-08:00

Welcome to my Blog!

My name is Augustin Berry, I am student in second year in a business school in Le Havre in France.

I have chosen to speak about the marketing of the firm Coca-Cola because I often drink some. Coca-Cola is an important company and makes many orginal adverts.

I hope that you will enjoy visiting my blog!